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No matter how strong or stable your network marketing company is, you will always run the risk of losing “your business” if that is all you rely on. Network marketing companies start up and shut down almost weekly.

The most important thing when building your network marketing company is developing some assets that you own. One of the most profitable assets you can build is a list of people who like, trust and buy from you. If you can build that, you can have a lasting business that doesn’t rely on the management team of another company.

Learn how to build a list of people and how to get them to like and trust you. Download “Sweet Leads” today.

The very first thing you need to understand about getting leads for your products is to get into the minds of your potential customers. What are they looking for? What are their pain points? What are their fears, aspirations and dreams?

Then understand how your products can solve these problems. Can your products alleviate pain, save them money or give them a better life? Tap into a specific pain point. Don’t be too general by saying things like “It will make you healthier” or “It will save you money”. Be specific and address specific problems.

Some examples would be:

“Relieve those pounding headaches”

“Save $300 a year on your phone bill”

“Sleep 8 hours soundly every night”

These address specific problems.

Don’t spend too much time trying to target friends and family in this regard. They know you too well and they know what you’re an expert at. Headaches, sleeping and saving $ on phone bills probably isn’t one of your areas of expertise so they will not immediately consider you the expert.

Generating leads from the internet from people who are looking for these specific problems are your hottest form of leads.

First you’ll need to know what people are searching for online. Use a keyword research tool such as Google keyword.

https://adwords.google.com/select/KeywordToolExternal

Next create a capture page with some text which includes your keyword phrases, some images and using an autoresponder to capture their email address. On this capture page you should give away something of value. People don’t just give out their email addresses for nothing in return.

Next steps are to drive traffic to your capture page. The two best ways to do this are by writing articles with a strategically created bio and 2 links and videos. Discuss some of the points you give away in your free offer on your capture page, or why people need your product. Keep everything professional, this is a reflection of you personally.

After you start getting some traffic to your capture page and you have their email address and from this point forward you can start building a relationship with them where they will start to trust that you know something about relieving headaches.

Over time and as you add value to their lives and help them with their problems, they will eventually trust you enought that they will buy from you. At this point you can start to introduce them to your solutions.

This is really just an overview of how to generate leads for your network marketing products. For more indept information download “Sweet Leads” and you will receive some videos that will jumpstart your online presence and teach you how to build effective capture pages.

Being in this business you will meet lots of people who do not believe in the business model of network marketing. Either they think it’s some sort of pyramid scheme (the drastic end of the scale) or they think that only a few actually make money and it’s too hard and takes too long (the other end of the scale).

If you’re somewhere in the middle or closer to the “other end of the scale” you may need to work on increasing your belief. Those people who have “made it”, and I mean hugely successful, have an unshakable belief in this industry. And a lot of times that belief took time to develop.

It’s the same with anything. Take religion (I know one subject that’s probably too taboo)…but unless you were born into a highly religious family, then if someone came along and started telling you about Buddha (for example) and you’d had no prior idea who Buddha was, would you start to believe in everything Buddha stood for right away?

Probably not.

If it’s sounded interesting to you, you might attend a ceremony or service (whatever they call them in the Buddhism religion). If you weren’t completely turned off, you may attend some more and starting reading and listening to others about this topic.

Eventually your belief system would change.

It’s the same for network marketing.

When I was first introduced to network marketing a few years ago, my belief was almost nill, not 0, “almost nill”. So there was a slight chance.

I already had belief in the product, but the belief in the business opportunity just wasn’t there. But I had enough just to get me out to a couple meetings.

Which led to a few more meetings…and a few more and eventually one that I had to actually fly to. So what was happening?

My belief in network marketing was growing.

So if the millionaires in network marketing have an unshakable belief in this industry (and their company & products)…do you not think that this is something you need to strive to?

Believe me – one way to build belief is my immersing yourself in whatever it is you want to believe in.

Yearly conventions are not only a huge boost to your belief system, but they are fun, social and usually come with some freebies. The long term benefit is that your belief system will become unshakeable and your income will match those who have the same belief.

*****

I’m excited about my companies upcoming convention for 2009. Check it out here: http://www.isaconvention.com

I’m always amazed at what people put on their websites to try to generate sales.

One of the key ingredients to marketing successfully is selling benefits, not features. And from what I’ve seen, most people don’t really understand the difference.

Before I explain the differences between features and benefits, let’s first look at the mindset of a potential buyer.

Let’s assume I need to lose 40 pounds. Summer is almost here and I really want to have a new bikini approved body.

Why do I want to lose 40 pounds?

Because I want to go on a diet? Or because I want to join a gym? Or because I want to hire a personal trainer?

Absolutely not!

Because I want to look great in my new “polka-dot bikini”…sweet!

So if I see an ad or a sales pitch that says:

“Our super duper weight loss juice has the acai berry!”…or

“Our fancy, schmancy gym uses the latest machines!” …or

“Our healthy chocolates are cold pressed”

Do I really care about any of these things? NOT! These ads tell me the features of a product. Which is something I may want to know AFTER you’ve got my attention. But believe me these headlines won’t get you much attention.

What I really care about is that I’ll look great in my new “polka-dot” bikini.

So this ad may stand out for me:

“Strut the beach this summer with your bikini ready body”

This ad tells me the benefit of the product, not the feature. The benefit is how it will solve my problem of wanting to look great on the beach.

So to sum it up, remember to put yourself in the mind of your potential customer and ask yourself…

“What’s in it for me? What problem do I have?

As a business owner you need to be able to answer that question from an emotional point of view.

Features sell the details of the product.

Benefits sell the emotional impact a customer will experience by using the product.

Mike Dillard is offering access to all the webinars on his Traffic Formula 2 course for only $297. I know he did mention already that the course would sell for between $1,000-$2,000 once it’s formally launched.

This is your opportunity to get this course for a huge discount. But it won’t last long…

This course will teach you how to generate leads for your network marketing business. I have the original course and found it invaluable in building my business.

Get you name on the list today for this cheap price. Click Here