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The very first thing you need to understand about getting leads for your products is to get into the minds of your potential customers. What are they looking for? What are their pain points? What are their fears, aspirations and dreams?
Then understand how your products can solve these problems. Can your products alleviate pain, save them money or give them a better life? Tap into a specific pain point. Don’t be too general by saying things like “It will make you healthier” or “It will save you money”. Be specific and address specific problems.
Some examples would be:
“Relieve those pounding headaches”
“Save $300 a year on your phone bill”
“Sleep 8 hours soundly every night”
These address specific problems.
Don’t spend too much time trying to target friends and family in this regard. They know you too well and they know what you’re an expert at. Headaches, sleeping and saving $ on phone bills probably isn’t one of your areas of expertise so they will not immediately consider you the expert.
Generating leads from the internet from people who are looking for these specific problems are your hottest form of leads.
First you’ll need to know what people are searching for online. Use a keyword research tool such as Google keyword.
https://adwords.google.com/select/KeywordToolExternal
Next create a capture page with some text which includes your keyword phrases, some images and using an autoresponder to capture their email address. On this capture page you should give away something of value. People don’t just give out their email addresses for nothing in return.
Next steps are to drive traffic to your capture page. The two best ways to do this are by writing articles with a strategically created bio and 2 links and videos. Discuss some of the points you give away in your free offer on your capture page, or why people need your product. Keep everything professional, this is a reflection of you personally.
After you start getting some traffic to your capture page and you have their email address and from this point forward you can start building a relationship with them where they will start to trust that you know something about relieving headaches.
Over time and as you add value to their lives and help them with their problems, they will eventually trust you enought that they will buy from you. At this point you can start to introduce them to your solutions.
This is really just an overview of how to generate leads for your network marketing products. For more indept information download “Sweet Leads” and you will receive some videos that will jumpstart your online presence and teach you how to build effective capture pages.
