How To Use Article Marketing To Get More Leads

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You may have heard of article marketing but not quite sure what it is or how it can help your online marketing initiatives. In this article I attempt to explain what it is, how it can help your get more traffic AND how you can use some cool tools to exponentially increase your traffic using article marketing.

As many of you know I love internet marketing. I’ve been doing it for years after I attended one of Paul Tobeys three day internet marketing training seminars. It completely changed the way I thought about doing anything online.

Really there are three components to building any sort of business online.

1) Traffic

2) Conversions

3) Relationships

And these three things will lead to sales…which is really the goal of any business. So this article today I’m going to talk about the “traffic” part of this threesome.

There are many ways to get traffic.

The old adage of “Build it and they will come” just doesn’t work online. If Google doesn’t know and LOVE your website, then your traffic will be minimal.

One thing I teach people is that when doing any form of online marketing, you always have two audiences that you have to pay attention to.

1. the human reader
2. the Google reader.

In my opinion the human reader should always be your priority, but do not ignore what Google needs to read your page and rank it high. It is possible to give both these entities exactly what they need. Sometimes it just takes some creativity.

One of the oldest and most effective ways to get lots of highly targeted traffic to your website is to write articles. Writing articles establishes you as a leader in your industry. This is a perfect magnet for the “human reader”.

Writing articles and publishing them on numerous external (not your site) sites, establishes you (or your site) as an authority site with the “Google” reader. This is not a human by the way…it’s a program that scans millions (if not trillions) of web pages weekly.

When this “Google” reader finds links that are pointing back to a page on your site, Google give your site a point (not literally, cause no one really know how or what Google does), but when describing this to someone in person, I lick my index finger and pretend I’m adding a point to a score board. So …a point…or improved ranking.

The more of these “points” you get, the better you are ranked...and so next time someone goes to Google and searches for something you’re telling Google you know about, Google will look at all the sites it has indexed about that subject and will return the results that it feels are the most relevant.

So how does article marketing fit into this?

Well….when you write an article, you should first post it on your site. Wait a few days until Google has indexed it. To test this, go to Google and type in the exact url of your article.

For example if your article was here: http://www.mysite.com/myarticle.htm then type that into the Google search bar and see if Google returns your page in it’s results. If it does, you’re article has been indexed.

Once it’s indexed with Google, now is the time to start blasting (yes blasting, not just tinkering) it out into cyberspace. Putting it out on one or two sites won’t do that much for you.

When you submit your article to other sites you are allowed a bio section at the end of your article. This is probably the second most important part of your article. I say second because the first part is the article itself. If no one is reading it because it’s not interesting, then you’ve already “lost them at hello”.

If you think you can’t write or not sure what to write, check out my article here entitled “How To Write A Great Article in 30 Minutes Even If You Failed English”.

In the bio section, you can have 2-3 links which are directed back at your website or a particular page of your website.

Here’s a tip for you: In your bio, don’t talk about you.

This is one of the BIGGEST MISTAKES most people make when doing article marketing. And one I’ve made many times myself. Use this space to tell the reader…”What’s next for them…” Where can they find more information like this. Where get they get advanced information like this…etc. You can talk about you a bit, but I would keep the focus on them.

So you’re actually getting traffic from the human visitor (as they find your articles) and from Google, because Google will see those links (in the bio) back to your site and all those link backs help to build your site as an authority. The more you have of these the better!

You can put your article up on a site like ezinearticles.com or goarticles.com, but what I would recommend is using a tool like Traffic Geyser or Post Article Robot to literally blast the article out to hundreds of sites. These tools do this with a few clicks of your mouse. They do cost money, but in my opinion, if you want loads of traffic, they are worth every cent.

A free option can be found here http://spin2submit.co.za/. I’ve never used it so I can’t say much about it…but if you’re on a budget, it might be a good solution for you.

What other solutions do you know of…?

How has article marketing created a traffic jam at your website?

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